Global New Smartphone Unit Shipments = Declining -4% vs. 0% Y/Y New Smartphone Unit Shipments vs. Y/Y Growth 1.6B 75% al 1.2B 50% ob l G , ) ts ne en Li pm hi Red S 0.8B 25% ( th ne ow r G artpho m /Y S Y 0.4B 0% New 0% 0 -25% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Android iOS Other Source: Katy Huberty @ Morgan Stanley (3/19), IDC. Internet Trends 8 2019
Internet Trends - Mary Meeker Page 7 Page 9