Media Time vs. Advertising Spending = Mobile @ Equilibrium (2018)…Desktop (2015) % Time Spent in Media vs. % Advertising Spending 2010 2018 A 50% SA 50% US U 0, 01 43% 43% , 2 ng ng, 2018, i nd pe 33%33% S Spendi 34% 34% ng ng i i s s erti ti dv 25% 27% 25% dver25% / A / A a 19% a di 18%18% Me Medi n n i 16% i nt pe 12% S 11% 8% Spent e e m 8% m 8% i i 7% T T % of 0.5% of 3% 0% % 0% Print Radio TV Desktop Mobile Print Radio TV Desktop Mobile Print Radio TV Desktop Mobile Print Radio TV Desktop Mobile Time Spent Ad Spend Source: Internet & Mobile advertising spend based on IAB & PwC data for full year 2018 & 2010. Print advertising spend based on Magna Global estimates for full year 2018 & 2010. Print includes newspaper & magazine. Internet Trends Time spent share data based on eMarketer (10/18). Excludes out-of-home, video game & cinema advertising. 22 2019