…Reveal / Action / Reaction… Twitter = Communication Tool for Consumers + Businesses Consumer / Business Concerns Starbucks Glossier Under Armour Starbucks Security Policy… …New Packaging… …New Steph Curry Shoe Sizes <2 Days <1 Day <1 Week (2018) (2019) (2018) Source: Twitter (4/18-4/19) Note: Under Armour included ‘Curry 5’ shoes in the ‘Girl’s Shoes’ section of their website & updated sizing nomenclature to “Grade School” rather than ‘Boys.’ Internet Trends 199 2019