Edited Images = Growing Rapidly Snap Lens Studio Snap Community Lens Views User Generated / Custom Augmented Reality 40B s se n e L d rate e n e 20B User G f s o iew V 0 12/17 3/18 6/18 9/18 12/18 3/19 Source: Snap Inc. Q4:17 Earnings Call (2/18), Snapchat Blog Post (7/18), Adweek (11/18), Engadget (2/19) Internet Trends 83 2019