Happy Customers… Stitch Fix = Recommendations Drive Growth Data-Driven / Personalized Recommendations… …Stitch Fix Active Clients 3.0MM ts en i Cl The better way to [sell clothing] is through e v ti personalization – get to know product, get to know c 1.5MM A people & generate really good recommendations… x i What's really special about Stitch Fix is that F h 100% of what we sell is based on recommendations. tc ti S We have over 4,000 stylists…what makes them successful is listening, empathy & delivering what the client wants & doing that without judgment…Our business is about helping people feel their best, not necessarily selling the big high-end fashion trends. Katrina Lake – Founder / CEO, Stitch Fix, 6/18 0 1/14 1/15 1/16 1/17 1/18 1/19 Source: Katrina Lake interview @ JPMorgan Technology, Media & Communications Conference (6/18). Stitch Fix SEC Filings. Note: Active Client refers to a client who has checked out at least 1 recommended ‘Fix’ in the past 12 months. Internet Trends 35 2019