Healthcare Innovation = Apple… Hardware + App Store Leveraging Research For Consumers Apple = Democratization of Healthcare Apple ResearchKit = Medical Research Technology for Consumers If you zoom out into the future & you look back, & you ask the question, ‘What was Apple’s greatest contribution to mankind,’ it will be about health. Because our business has always been about enriching people’s lives. We’ve gotten into healthcare more & more through the Watch, other features created with ResearchKit & CareKit & including medical records on the iPhone. This a huge deal. [Healthcare] is very important for people. We are democratizing it. We are taking what has been with the institution & empowering the individual to manage their health. We’re just at the front end of this. Tim Cook – CEO, Apple, 1/19 Source: Apple. Tim Cook Interview with CNBC (1/19). Morgan Stanley estimates that 70MM Apple Watch units have been sold from 4/15-3/19. Internet Trends 288 2019