Alipay Ant Forest = Gamified Philanthropy Can Drive Consumer Engagement Ant Forest Accumulate green energy points by Protect your virtual tree Ant Financial & other charity completing tasks that reduce green energy points or partners turn virtual tree carbon emission or paper waste ‘collect’ friends’ points by green energy points into (walking / biking / public transit / waking up early & real trees to combat online & offline payment / checking in often deforestation recycling / used goods…) 500MM Cumulative Users of Ant Forest* within Alipay 100MM Real Trees Planted* ~4x Average Alipay Sessions per User per Day** Source: *Ant Financial as of 4/19, **QuestMobile as of 4/19. Internet Trends 309 2019