Qualtrics + FabFitFun = Collect Data to… Understand Customer Wants & Improve Business Processes Qualtrics = Experience Management Qualtrics Revenue Every organization in the world needs to collect $500MM experience data to close the massive gaps between the experiences they think they are delivering & what is really happening, both internally & externally. e u Collecting experience data through Qualtrics allows n e companies to make adjustments in real time & adapt v$250MM to fast-paced, changing circumstances. This allows Re those companies to quickly close experience gaps with their customers & enables employees to work more efficiently to serve those customers. Ryan Smith – Qualtrics, Co-Founder, 6/19 $0 2016 2017 2018 FabFitFun = Community Input FabFitFun Subscribers We’re constantly tapping our members for real- 1.4MM time feedback to better understand the products & trends they like, the ingredients & formulations that get them excited, & the categories that connect them back to the FabFitFun brand & community. s r ibe We’ve aggregated millions of data points about r 0.7MM c consumer product & brand preferences allowing us to s b precisely forecast satisfaction with personalized u curations & enable a flywheel between deeper S understanding & an improved member experience. Daniel Broukhim– FabFitFun, Co-Founder / Co-CEO, 6/19 0 2016 2017 2018 Source: Qualtrics S-1 Filing (10/18). Morgan Stanley Estimate of 2018 Revenue (as part of SAP). FabFitFun (6/19) Internet Trends 134 2019