On-Demand Consumers = 56MM + ~2x in Two Years On-Demand Consumers, USA On-Demand Products / Services – Consumer Spend, 2017, USA 60MM 56MM Online Marketplaces ers Transportation um ns Housing d Co an30MM Dem 25MM Food Delivery - On Health & Beauty Other 0 $0 $15B $30B 2016 2017 2018 Consumer Spend, 2017, USA Source: National Technology Readiness Survey (4/18). Note: authored by Rockbridge Associates, Inc. & A. Parasuraman & is co- sponsored by the Center for Excellence in Service, Robert H. Smith School of Business, University of Maryland. The study is Internet Trends conducted online among a representative sample of consumers in a national panel & represents the views of U.S. adults ages 18 & 223 2019 older. The sample size was 1,032 in 2016 & 1,004 in 2017. The margin of error is +/- 3 percentage points. 2018 figures are estimates.