Looker + FarFetch = Optimize Data to… Discover Business Insights + Optimize Fulfillment Looker = Business Intelligence Looker Customers Looker helps companies better understand all the data they have & I think this has been a holy grail for a long time. Companies want to be data-driven. They want their employees to be able to ask questions & get factual answers. When we started out, companies didn’t understand the lifetime value of their customers completely, & there was this chaos going – we wanted to bring data into the reach of any company so it could use it more effectively. Frank Bien – Looker, President & CEO, 8/18 2012 2013 2014 2015 2016 2017 2018 FarFetch = Optimize Order Fulfillment FarFetch Annual Net Orders ) 4MM In luxury fashion, there is often a mismatch between s supply & demand...Emerging brands typically have ion t a no route to the global market & their distribution is limited. ll e c n Farfetch has more supply / demand data than a C anyone else in the luxury fashion industry & is now t e 2MM supplementing it with even more market data. N ( s r e Over time, Farfetch will turn that data into strategic d commercial insights to form the basis of advisory for the Or l fashion industry (starting with the luxury brands) through a u the development of a disruptive insights platform. n n 0 A 2015 2016 2017 2018 Farfetch – 3/19 Source: Looker (6/19) San Jose Mercury News (8/18). Farfetch release (3/19). Internet Trends 143 2019