Effective + Efficient Marketing = Can Be Free Trial / Tier Online Streaming – Reasons For Trying New Service Free Trial / Tier 42% Free Trial 42% Content Library 38% Access to Exclusive Content 29% Good User Experience 26% 0% 25% 50% Source: 2BrightCove / YouGov survey of 10,502 adults in USA, UK, France, Australia, Germany, Canada & UAE, 9/18. Internet Trends 31 2019