Digital Media Usage = Accelerating +7% vs. +5% Y/Y Daily Hours Spent with Digital Media per Adult User, USA 8 6.3 5.6 5.9 5.4 A 4.9 5.1 US , 4.3 3.6 Day 3.3 3.1 r 4 3.7 2.6 2.8 pe 3.2 1.6 2.3 nt 3.0 0.8 pe 2.7 0.3 0.4 S 0.3 Hours 2.0 2.2 2.3 2.4 2.6 2.5 2.3 2.2 2.2 2.2 2.1 0.2 0.3 0.4 0.3 0.3 0.3 0.3 0.4 0.4 0.6 0.7 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 Other Connected Devices Desktop / Laptop Mobile Source: eMarketer 9/14 (2008-2010), eMarketer 4/15 (2011-2013), eMarketer 4/17 (2014-2015), eMarketer 10/18 (2016-2018). Note: Other connected devices include OTT & game consoles. Mobile includes smartphone & tablet. Usage includes both home & Internet Trends work for consumers 18+. Non deduped defined as time spent with each medium individually, regardless of multitasking. 41 2019