Product Development (1970s)… Nike = Employee / User Input Employee / User Nike Annual Revenue $500MM ue All our employees were runners, en $250MM we understood the consumer very well… Rev We & the consumer were one & the same. We got to know the players at the top of the game & did everything we could to understand what they needed, both from a technological & a design perspective. Our engineers & designers spent a lot of time talking to the athletes about what they needed both functionally & aesthetically. $0 1977 1979 1981 Phil Knight – Nike, Founder, 7/92 Source: Nike revenue from 1981 Nike Annual Report Quote: High-Performance Marketing: An Interview with Nike’s Phil Knight (HBR July/August 1992 issue) Image: Nike. Note: Image Depicts Oregon Track Coach / Trainer Using Nike Shoes in Training & Improving New Models Using His Learnings. Internet Trends 125 2019