\\ 04 1. Recruiting Partners in the Swamp of Marketing Fog Before enterprise executives and startup founders are ready to set sail together, they need to identify the right partners. Startups often feel they need to blast their message through a foghorn to be heard, while enterprises are bombarded with a barrage of marketing noise. As a startup, it’s hard to recruit fellow quest-goers when the landscape is crowded and executives are busy. Our community had three suggestions for navigating out of the quagmire: Shine a Bright Light Paint a Clear (and Easy) Path Out Seek the Right Stakeholders, at the Right Time Startups Serving The Enterprise