\\ 12 3. Bridging the Gap of the Four S’s Once you’ve linked arms and fought your way through the galewinds, you reach the Gap of the Four S’s. And this is often a rude awakening. Value may outweigh the costs and risk, but will the product work in their environment? Startups can reassure enterprise leaders by demonstrating an understanding of the world outside of Silicon Valley. We see these four core issues repeatedly come up. Scale Security Spend Supportability Startups Serving The Enterprise