Data Volume Share = EMEA Leads… Followed by Fast Rising China…USA Falling New Data Captured / Created / Replicated by Region, per IDC 40% (%) l a b Glo l, 20% ta o T f o re a h S 0% 2018 2010 2012 2014 2016 2018 2020 2022 2024 EMEA China USA Asia (Ex-China) ROW Source: IDC ‘Digitization of the World From Edge to Core White Paper’ developed in collaboration with Seagate (11/18), IDC DataSphere. IDC estimates that China’s Data captured / created / replicated will grow 30% annually for next 7 years owing to more Internet users creating more data in China & Internet Trends China’s above average usage of video surveillance – video is by far the most data-intensive type of data commonly captured / created / replicated today. 154 2019 EMEA’s datasphere is the largest in the world today owing, in part, to their mature use of video surveillance technology. Note: EMEA = Europe, Middle East & Africa. ROW = Rest of World. Note: 2018 = last full year before release of report. 2019-2025 are estimated from current trends.