Data Stewardship = Evolving… Enterprise Surpassed Consumer…Cloud Overtaking Both Data Stored by Manager, per IDC 70% (%) l a b Glo l, 35% ta o T f o re a h S 0% 2018 2010 2012 2014 2016 2018 2020 2022 2024 Consumer Enterprise Cloud Source: IDC ‘Digitization of the World From Edge to Core White Paper’ developed in collaboration with Seagate (11/18), IDC DataSphere. Note: Consumer refers to devices owned by end users, such as smartphones, computers, external hard drives, etc. Enterprise refers to data Internet Trends stored by businesses, often in on-premise data centers. Public cloud refers to services such as Amazon Web Services, Microsoft Azure, 153 2019 Google Cloud, etc. Note: 2018 = last full year before release of report. 2019-2025 are estimated from current trends.