…Freemium Enterprise (2013) = Zoom Free Paid Communicate With Others… …Enterprise User Experience Paid Customers* 300K * ers tom150K Our rapid adoption is driven by a virtuous cycle of Cus positive user experiences. d ai Individuals typically begin using our platform P when a colleague or associate invites them to a Zoom meeting. When attendees experience our platform & realize the benefits, they often become paying customers to unlock additional functionality. 0 Zoom–S-1 Filing, 3/19 FQ1 FQ2 FQ3 FQ4 FQ1 FQ2 FQ3 FQ4 FQ1 FY18 FY19 FY20 FY = January 31 Source: Zoom. Note: *Goldman Sachs Investment Research estimate of Zoom Customers with 1-10 employees plus Zoom annual disclosure of customers with 11+ employees (5/19). Internet Trends 107 2019