Online Platform Time = YouTube + Instagram Gaining Most % Internet Users Using Select Platforms > 1x per Day, Global* 32% 31% 30% Facebook 27% YouTube 25% 25% WhatsApp 23% 23% WeChat 22% 19% Instagram 14% 15% Facebook Messenger 13% 9% 11% Twitter 4% 5% Snapchat 3% 4% Pinterest 1% 2% Twitch 0% Q2:17 Q3:17 Q4:17 Q1:18 Q2:18 Q3:18 Q4:18 Source: Global Web Index Survey of 50K+ Global Internet users aged 16-64 (3/2017-12/2018). Note: WeChat is displayed as "Weixin" in China. *Countries surveyed include major Internet populations – Argentina, Australia, Austria, Belgium, Brazil, Canada, China, Colombia, Denmark, Egypt, France, Germany, Hong Kong, India, Indonesia, Ireland, Italy, Japan, Malaysia, Mexico, Internet Trends Netherlands, New Zealand, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UK, 47 2019 USA, United Arab Emirates, Vietnam. Toutiao estimate = ~4% of Internet users using Douyin in 2018….Not included owing to lack of trend data & regulatory action in period.