Video Time = Digital +2x in Five Years @ 28% of Total (vs. TV) Video Watching Daily Minutes – Digital vs. TV, USA 400 A US , ) tes nu Mi ( nt pe 200 S e m i T y l Dai erage v A 20% 23% 25% 28% 11% 14% 17% 0 4% 7% 4% 2010 2011 2012 2013 2014 2015 2016 2017 2018 Digital Video Television Source: eMarketer (10/18). Usage includes both home & work for consumers 18+. Non de-duplicated defined as time spent with each medium individually, regardless of multitasking. Internet Trends 48 2019