Segment + Meredith = Manage Connections to… Organize Customer Data Across IT Systems Segment = Customer Data Infrastructure Segment Annual Recurring Revenue Today’s customers expect highly relevant, contextualized experiences wherever they interact with a business. However, this is an extremely difficult technology problem to solve. Businesses are interacting with customers across dozens of digital channels, leading to a tangled mess of data that is siloed throughout their organization. Customer Data Infrastructure solves this problem. It allows companies to collect, manage & easily route their first-party data to whichever application requires it, ensuring customer experiences are consistent and relevant. Peter Reinhardt – Segment, Co-Founder / CEO, 6/19 Meredith = Content Recommendation Meredith l) Digital Advertising Share of Total a t To 40% Segment has enabled us to streamline f o the customer data capture process, % while maintaining flexibility to customize ( for each of our 36+ magazine brands as needed. e u n e v Before adopting Segment, we were spending far too e 20% R much money on disjointed analytics & we had g no way to look at the entire network at scale… in is t r We now look across the entire organization to make sure e we’re best serving all of these groups. Adv l 0% a it 2012 2015 2018 Grace Preyapongpisan& Kerry-Anne Doyle – ig Meredith, Business Intelligence, 1/18 D Source: Segment, Peter Reinhardt Blog Post (9/18). Segment Release (2018) Meredith Annual Reports (2012-2018). Note: Meredith digital advertising reflects National Media segment. Internet Trends 140 2019