Twilio + Shopify = Manage Connections to… Communicate with Customers via Multiple Channels Twilio = Customer Communication Twilio Customers 15 years ago, talking to customers meant you 80K had a phone number & customers could call it. r Now, you’ve got text messaging, chat, mobile apps with push notifications, WeChat, Yea WhatsApp, Facebook Messenger. f o We want to provide one system that allows End40K , companies to keep up with this rapidly changing s r landscape & constantly iterating on those customer e m experiences with easy to use tools & infrastructure o t s that they don’t have to worry about scaling. u C Jeff Lawson – Twilio, Founder / CEO. 11/17 0 2014 2016 2018 Shopify = Multi-Channel Dialog Shopify Active Merchants 900K We want to create an easy experience for our l customers…we want to establish trust & a form a human relationship with our customers b lo [merchants] when they reach out for G , s support on our platform. t n a 450K h c It is essential to give our team the tools to cultivate r those relationships from anywhere in the world on e M the channels that our customers want to use. e iv t Chris Wilson – Shopify, Merchant Operations, 11/18 Ac 0 2014 2016 2018 Source: Twilio Releases / Case Study (11/18). Jeff Lawson interview with BlogGeek.me (11/17). Shopify active merchants per Brian Essex @ Morgan Stanley. Internet Trends 139 2019