Slack + HelloFresh = Manage Connections to… Organize Internal + External Communication Slack = Communication Channels Slack Daily Active Users r 12MM a e Y What Google is doing for the web, f o we’re trying to structure by channel. d n E Team-first, organization-first approach to , s messages as opposed to individual first. r e s 6MM U As individual productivity increases, it's the handoff e iv t between people that gets more complicated. c A The talking to other people is the actual work. y il a Stewart Butterfield – Slack, Founder / CEO, 5/18 D 0 2014 2016 2018 HelloFresh = Feedback Mentoring HelloFresh Annual Orders HelloFresh uses Slack bots to 30MM monitor social media. s Whenever someone mentions HelloFresh, r e the bot pushes these notices into a Slack d channel. They’re similarly alerted whenever Or l they get a review of their app on the a 15MM u n Apple Store or Google Play. n A HelloFresh – 9/17 0 2016 2017 2018 Source: Slack Public Press Releases, Stewart Butterfield Interview With Inc. (5/18). Slack Public Case Study, Twitter (4/19) Hello Fresh Annual Reports. Internet Trends 138 2019