Plaid + Betterment = Collect Data to… Improve Consumer Decision Making Plaid = Financial Data Access Plaid In the past, financial services were organized Bank Accounts Connected geographically – a bank would serve a local population laid180MM & offer whatever services it thought that area needed – P which often meant many consumers were underserved. h Today, a new class of user-centric financial services it w companies are emerging that use data to tailor their d e t services to the specific needs of individual consumers. c e 90MM n n Our goal at Plaid is to build the infrastructure that o C enables consumers to easily & securely share their s t financial data with any financial services app that n u helps them live healthier financial lives. o c c A 0 Zach Perret – Plaid, Co-Founder / CEO, 6/19 k n 2015 2016 2017 2018 2019 a B Betterment = Automated Financial Management Betterment Assets Under Management $20B Emotions drive human behavior, especially when it ent comes to money – people often engage in sub-optimal em behaviors like trying to time the market. anag Delivering high quality automated financial advice M $10B in real-time at scale requires access to consumers’ financial data. We’re able to use data from Plaid der Un and other sources to deliver personalized, low-cost s financial advice to more than 450,000 customers. et s s Jon Stein – Betterment, CEO, 6/19 A $0 12/15 9/16 6/17 3/18 12/18 Source: Plaid (6/19). Betterment disclosures and press releases (3/16-6/19). Bank accounts connected refers to accounts connected to 3rd party services via Plaid. Internet Trends 137 2019