Regulators / Businesses = Improving Consumer Privacy Control Regulators Mandating Businesses Improving Privacy Rules / Policies Privacy Management EU - GDPR California State Facebook Google Passed – 2016 Passed – 2018 2018 2019 Effective – 2018 Effective – 2020 Source: Facebook (5/18). Google (4/18). EU – (3/18) State of California (6/18) Internet Trends 167 2019