…Freemium Consumer (2015) = Canva Free Paid Design With Others… …Premium User Experience Monthly Active Users + Designs Created 20MM 120MM s on i l )l nei ar) LiM B Red ( ue l B ted ( ea ers Cr We want everyone in the world to be able to design, whether you are Us s e 10MM 60MM gn v i in marketing, sales, a teacher or student - design has become a ti c critical part of most professions to communicate ideas. A Des y y l l Rather than being stuck with complicated desktop based tools, we nth nth want everyone in the world to be able to create incredible designs Mo Mo that look professional and make them proud. Giving people legitimate value before asking them to pay can be a really useful strategy for any company wanting widespread adoption. Melanie Perkins – Canva, Co-Founder / CEO, 6/19 0 0 5/16 5/17 5/18 5/19 Source: Canva (6/19). Internet Trends 111 2019